Real Estate Open House Sign In Sheet: How to Use It to Capture Leads and Stand Out
You’ve staged the home. You’ve put out the signs. Now you need a rockstar real estate open house sign in sheet to track all the buyers who come through. As a bonus, we’ll show you proven methods to convert these buyers into clients.
If you don’t capture contact info from everyone who walks through your open house, you’re leaving money—and potential clients—on the table.
You are also opening yourself up to liability should anything go wrong such as theft or property damage. It’s best to keep a list of everyone who enters your seller’s home. This is also a strong point to make during a listing presentation. Sellers love to know that their agent is looking out for them.
That’s where the real estate open house sign in sheet becomes one of the most powerful (and underrated) tools in your business.
It’s not just about getting names and emails. A great open house sign in sheet helps you:
Build a solid pipeline of future buyers and sellers
Follow up with leads like a pro
Grow your contact database
Position yourself as a modern, organized, and trustworthy agent
In this guide, you’ll learn:
Why every open house needs a smart sign in process
What to include on your open house sign in sheet
Paper vs digital sign in sheets (and which performs better)
How to incorporate agentIQ using a QR code to convert more leads
A free Open House Sign In Sheet Checklist you can save and use
Let’s dive in.
Why Real Estate Open House Sign In Sheets Still Matter
It’s easy to assume that open houses are just for show. But in reality, a busy open house is a lead magnet—especially when you have a system to track attendees and follow up.
Here’s what a great sign in sheet can do for your business:
Identify serious buyers
Capture contact info for warm leads
Gather feedback for your seller
Add new people to your CRM
Convert curious neighbors into future listings
Start meaningful conversations after the event
If you’re not collecting information at your open houses, you’re missing an easy opportunity to grow your business.
What Should a Real Estate Open House Sign In Sheet Include?
Whether you’re using paper or digital, your sign in sheet should collect the right info without overwhelming the visitor.
Here’s what to include:
Basic Contact Fields
Full Name
Email Address
Phone Number (optional, but useful) We highly recommend you ask for phone numbers. It’s the best way to follow up!
Buyer Status (checkboxes work great)
I’m just browsing
I’m looking to buy soon
I’m working with an agent
I’m looking to sell my home
How They Found the Open House
Sign
Online
Friend
Social Media
Feedback Section (Optional)
What did you think of the home?
What would you change?
You can ask these questions at the end of the tour and record their feedback
Always ask if they are working with an agent. If they say “no” then this is your chance to be their new Realtor!
QR Code to Your agentIQ Profile
Include a printed QR code with a call to action like:
“Want to see my other listings or get a free home value estimate?Scan here to view my Realtor profile and listings.”
This gives every visitor—even if they don’t fill out the form—a way to connect with you digitally, view your background, and take the next step.
Paper vs. Digital Sign In Sheets: Which is Better?
Both have their pros and cons—and in truth, the best approach is often a mix of both.
Paper Sign In Sheet
Pros:
Easy to set up
No tech required
Feels less intrusive to some buyers
Cons:
Hard to read handwriting
Manual data entry afterward
Limited follow-up automation
Digital Sign In Sheet (e.g. iPad, phone-based form)
Pros:
Cleaner data collection
Can sync with CRM or follow-up email sequences
Easier to analyze feedback and trends
Cons:
Requires Wi-Fi or data
Can feel “cold” if not paired with warm in-person interaction
Pro Tip:
Use a paper sign in sheet on a clipboard at the front entrance and have a QR code nearby that links to your agentIQ profile, giving attendees multiple ways to interact. For example, this agent has a placard that 85% of open house visitors scan! When we spoke with James, he said that he converts on average 1-2 visitors into clients for every listing he takes. In other words, he’s getting new business every time he take a listing.
Real estate open house sign in sheet QR Code. This scan back to your Realtor profile. The QR Code works, so please scan it.
How to Integrate agentIQ Into Your Open House Sign In Strategy
This part is easy—and incredibly effective.
Once someone walks into your open house, they’re already showing interest. So your goal is to capture that attention and give them a reason to stay connected with you.
Enter: agentIQ.
When you include a QR code to your agentIQ profile on your sign in sheet (or on a poster, tent card, or handout), you give every visitor access to:
Your real estate resume
Active listings
Past sales
Testimonials
Professional headshot and bio
A clear call-to-action to contact you
Imagine a buyer scanning your code and seeing:
“187 homes sold. 5-star reviews. Book a call or browse my listings instantly.”
All of your past deals, testimonials, videos, and guides in a super simple resume profile format. This is very powerful!
Take a look at this agent’s profile in Toronto, ON: thegoldmanteam.agentiq.io
Now, instead of just being a name on a form, they’ve connected with you on a deeper, more professional level. It builds trust—and that’s what turns walk-ins into clients.
Check out what your profile could look like on agentIQ
Design Tips for Your Sign In Sheet
Whether you design it in Canva, Google Docs, or print one from your CRM, make sure your sheet is:
Clean and easy to read
No more than 6-8 fields
Has clearly marked columns and rows
Includes your name/logo
Features a QR code to your agentIQ profile with a brief call-to-action
If you’re using a digital version (via iPad or tablet), make sure the form is mobile responsive and loads quickly. You can build one using tools like:
Google Forms
Jotform
Typeform
Wufoo
CRMs with form features (like Follow Up Boss or RealtyJuggler)
What to Do With the Data You Collect: How to use the information on your real estate open house sign in sheet
Collecting info is just step one. Here’s what to do next:
Transfer Data into Your CRM or SpreadsheetMake sure you log names, emails, and any notes.
Send a Personalized Follow-Up EmailWithin 24 hours. Even a simple:
Tag Buyers Based on Interest LevelUse categories like “Just Browsing,” “Hot Lead,” or “Future Seller.”
Add to Your Monthly Email ListWith permission, of course.
Send a Secondary ResourceOffer something of value like:
All of this is easier (and more impactful) when you include agentIQ in the process. Instead of bland follow-ups, you’re giving people a visual, interactive view of what makes you the best agent for the job.
Save This: Open House Sign In Sheet Checklist for Realtors
Here’s a savable checklist to help you create the perfect sign in sheet strategy:
Sign In Sheet Essentials
Full Name
Phone (optional)
Buyer Status checkboxes
“How did you hear about us?”
Optional: Feedback/comments section
Design Tips
Branded with your name/logo
Easy to scan and fill
Printed clearly or tablet-friendly
Visible location near front door
Pen (or stylus) available
agentIQ Integration
Include a clear CTA:
“Scan here to see my full real estate profile”
– Display a QR code to your agentIQ page
Follow-Up System
Log data in CRM or spreadsheet
Email within 24 hours
Add to your newsletter list
Use tags for buyer/seller status
Send additional resources or links
Final Thoughts
A strong real estate open house sign in sheet is more than a form—it’s a lead generator, a brand builder, and a trust accelerator.
Use it to gather the right information, present yourself professionally, and start strong relationships with people who could become your next clients.
And when you’re ready to take it to the next level?
Add your agentIQ profile to the mix.
A simple QR code could be the difference between someone remembering you—or moving on to the next agent.
Because in real estate, people don’t always choose the best agent.
They choose the agent they remember—and your sign in sheet is where that starts.
Simple Real Estate Open House Sign In Sheet That You Can Copy:
As simple as it gets! Collect the right information and stand out with a Realtor profile QR code using agentIQ.